Our Story

Who We Are

The Phoenix is D.C.'s destination for wanderlust. Owner, Samantha Hays Gushner curates a chic, sustainable collection of intentional and conscious goods, and has created a space that inspires creativity. The Phoenix's collection features designers and artisans from across the globe, with a special emphasis on local female creators.

We are committed to educating the community on sustainability and impact with in-store and garden events, mission-based passion projects and running 100% on solar power.

Our Intention

We are dedicated to providing our community with clothing, jewelry and home goods that are sourced from sustainable brands both locally and globally. Our commitment to sustainability and our close relationships with our designers and artisans ensure that our products come from responsible, eco-friendly sources.

Our Intention

Our History

The Phoenix is a family-owned fixture in Washington, D.C., first opening its doors in 1955. The thoughtfully curated collection of global & sustainable fashion, jewelry and home goods was founded by Bill and Betty Hays. The two traveled to Mexico annually with their family where they would curate their collection of clothing and artwork for their Georgetown storefront.

By 1980, Bill and Betty's son, John Hays and his wife Sharon, took over the business and expanded the shop's selection to include folk art and a more diverse collection of clothing brands, staying true to the family's commitment to find designers and artisans that are ethical and sustainable. The Phoenix is now owned by John and Sharon's daughter, Samantha Hays-Gushner.