Not Monday

Not Monday Collection

Not Monday - Cindy Payne

Effortless Luxury for Every Day.

At The Phoenix, we believe the best pieces are the ones you reach for again and again. That’s why we love Not Monday. Founded by Cindy Payne, Not Monday was created as a response to fast fashion, offering timeless wardrobe essentials crafted from premium natural fabrics. Think effortless silhouettes, soft sustainable cashmere, and expert craftsmanship—all designed to be loved for years, not just a season.

Rooted in slow fashion and ethical production, Not Monday blends West Coast ease with refined simplicity. Their pieces feel like the weekend but are made for every day—versatile, sophisticated, and endlessly wearable.

We’re drawn to Not Monday’s philosophy of simplifying and cherishing what we wear. Every piece is designed with intention—feminine yet relaxed, luxurious yet understated. It’s fashion you can feel good about, inside and out.

+ sustainable production & business practices   + mission-based   + woman-owned


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